a little brand. a lot going on.
simple
clothes.forcomplicatedpeople.
For the overthinkers. The quiet ones.
The people doing their best.
We made you a shirt.
this is just his face.
RELEASE.
the latest from honest-tee
i’m not
being weird
on purpose.
You meant to act natural.
This should clear things up.
For the perfectly ordinary conversation you’re still replaying. Bold, three-line lettering on a heavyweight cotton tee, with a red finish on white. An original honest-tee design from Newfoundland.
Sizes, current price, and delivery details are on Etsy.
i thought i was blending in.
the rest of the wardrobe
also hanging
around.
i made more than one.
got a little carried away.
- the newest one01
I’m Not Being Weird on Purpose
an explanation, conveniently printed.
meet this shirt 
still here. still a shirt.02We Bow to No One
currently making a statement.
meet this shirt
still here. still a shirt.03The Twig tee
he made it onto a shirt. still processing it.
meet this shirt
slide along. see who you find.
the whole little shopentire company.001
still figuring out the rest.
a little
awkward.
a lot of heart.
This is Twig. He models the shirts, runs marketing, and takes his job very seriously.
He’s a little out of his depth. He shows up anyway. We think there’s something in that.
honest-tee is for people like him.
And maybe a little like you.
03 / a message from marketing
we asked for
a product
video.
he gave us everything.
Meet the entire honest-tee marketing department. No stunt double. Just Twig, a shirt, and a deeply unnecessary amount of effort.
the shirt he’s promoting follow his next attempt04 / a little back and forth
a little mail
from twig.
New shirts. Small questions. Occasional evidence that he’s trying. Join Twig’s little mailing list for Friday releases, new videos and a say in what comes next.
join twig’s little listUsually once a week, when there’s something new. Unsubscribe any time. How we use your email.
i’ll try not to make it weird.— twig
a question from twig
words or pictures
on your shirt?
i like both. that hasn’t helped.
find the weekly question on FacebookA little question on Wednesdays. Answer in the comments. No mailing-list signup needed.
you don’t have to have it all together.
just put a shirt on.
Simple clothes. Complicated people.
A little brand from Newfoundland.